Course Description: This Decal is an in-depth exploration of what branding is and how it works, through the eyes of a designer. Each student will come up with a brand concept for a company/ business that's imaginary or real. Students will cultivate skills of conceptualizing and visualizing and learn the basic skills of graphic design as a means to make those ideas a reality. The course focuses on design as a tool to communicate. Students will learn about the conceptual elements of branding, and how to use graphic design tools like Adobe Illustrator and Photoshop as a valuable skill set that will help them in the future.

Key Learning Outcomes: By the end of the semester, students will be familiar with the fundamentals of graphic design and the ability to implement their skills in real world situations. They will finish the course with their very own branding kit (logo, brochure, posters, business cards, social media, etc.) and the knowledge on how to create more. The branding kit can be used for portfolios, personal projects, business plans and more. We will also be going over useful design tools and resources to aid in their creation (Ai, Ps, Id, Figma, Webflow etc.)

Course Policies
Grading (P/NP) - 70 points for pass Attendance and Participation (30 points) Class Assignments - (6HW x 5 points)
Presentation (10 points) Final project (30 points)

Attendance + Participation:
All students are expected to attend classes regularly and promptly, and for the duration of the scheduled instructional time. Repeated unexcused absences may result in a grade of "NP" for the course. Be prepared with necessary materials such as a laptop and be present and productive the whole class time.