YouTube is more than just a platform for producing videos and watching cute puppies, it is a company that has exponentially grown within the past decade with the help from a few (hundred) YouTubers.

In this course, you will learn how YouTube has grown, and how YouTubers have branded themselves as entrepreneurs to embark their own enterprises. We will be discussing different types of YouTube videos and YouTubers to analyze the growth of certain genres of video making and the economic impact YouTube has had in industries worldwide.

By the end of the course we hope you learn the marketing and business behind this growing company and who knows maybe you'll be the next hit YouTuber yourself.

There is one presentation for the midterm and a video for the final. A student can miss 3 classes and still pass.