The global entertainment industry is expected to be worth over $2 trillion today. The industry itself encompasses a number of sectors from film and television, to music and live entertainment, to video games and online interactive content. This course will allow you to understand the historical evolution of the entertainment industry with a particular focus on the film, television, music, video games, PR, news media and sports sectors. We'll also look at current challenges facing entertainment executives and let you hear from entertainment professionals from around the Bay Area. Since this course is listed as a UGBA course, we will emphasize the business side of the entertainment industry focusing on topics such as marketing, financing, and corporate strategy as they relate to the industry.
The largest portion of the grade will be dedicated to attendance and participation. This class is an opportunity for students to share their experiences and knowledge with one another and to network with students who may very well one day be their future colleagues. Students are required to attend class and participate every week. More than 2 absences will result in a NP.
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|UGBA 198||Ariel Hayat & Robert Tooke||--||Haas C110||[W] 6:00PM-8:00PM||1/25/2017||