This DeCal is an in-depth exploration of what branding is and how it works, through the eyes of a designer. Each student will come up with a brand concept for a company/ business that's imaginary or real. Students will cultivate skills of conceptualizing and visualizing and learn the basic skills of graphic design as a means to make those ideas a reality.
It is a 2-unit P/NP DeCal that runs every Monday 6-8PM, with a series of homework and a final project.
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