The YouTube DeCal is a fun course designed for students to understand the principles of marketing and how these principles were used to build the YouTube platform.

Each week, we will have one mandatory lecture on Mondays from 6-7 PM at C110 Cheit Hall. By the end of the semester, students should be able to use their marketing knowledge to unfold a case study about YouTube. Students should also be able to gain knowledge on concepts like value proposition, market sizing, product placement and development and much more.

There will be a midterm and final exam. Students are allowed two excused absences.

For more information, please contact meghanak@berkeley.edu.

To enroll, students must fill out an application. We will be releasing decisions one week after the deadline to submit an application.