This DeCal is an in-depth exploration of what branding is and how it works, through the eyes of a designer. Each student will come up with a brand concept for a company/ business that's imaginary or real. Students will cultivate skills of conceptualizing and visualizing and learn the basic skills of graphic design as a means to make those ideas a reality.
It is a 2-unit P/NP DeCal that runs every Wednesday 7-9PM, with a series of homework and a final project.
By the end of the semester, students will be familiar with the fundamentals of graphic design and the ability to implement their skills in real world situations. They will finish the course with their very own branding kit (logo, brochure, posters, business cards, social media, etc.) and the knowledge on how to create more. The branding kit can be used for portfolios, personal projects, business plans and more. We will also be going over useful design tools and resources to aid in their creation (Ai, Ps, Id, Figma, Webflow etc.)
No day(s) left until application deadline!
|Section 1||Katrina Romulo, Mimi Liu, Jago Pang||25||238 Kroeber||[W] 7:00PM-9:00PM||1/29/2020||Open||--||198|