Students will learn about what branding is and how it works, through the eyes of a designer. All students will pick a brand concept for a company or business that's imaginary or real. They will then cultivate their skills of conceptualizing and visualizing ideas and learn the basic of graphic design as a tool to communicate. This class pushes students to experience the process of building their own brand through the use of graphic design tools like Adobe Illustrator and Photoshop.
Attendance to at least 75% of the class is required to pass. We will keep track.