This course aims to empower students, regardless of their prior experience or educational background, with the essential skills and knowledge necessary to launch and proficiently manage their own e-commerce businesses. Students will be applying concepts through a mock business, bridging the gap between theory and application. By the end of the course, students will have a full go-to-market strategy ready for their company that will be presented as a final project incorporating everything covered in the class. We will cover the key areas of marketing, product, and financial/legal management through lectures, case studies, and guest lectures to prepare students with the knowledge needed to get started on their business.

Attendance Policy: 2 Unexcused absences are allowed, but if you email us at least 24 hours beforehand we're quite understanding and will not mark you down

This class is taught through projects and case studies, not papers or exams. Both instructors have 10 years of combined experience and have scaled e-commerce businesses to 6-figures; the best way to learn is through taking action.

Apply through our application, priority will be given to those who apply before Sunday (Jan 21st) at 11:59 PM. Late submissions will be put in a waiting list.