Have you ever felt swept away by the magic at a theme park, even though you know it's not real? Have you ever had a romantic date in a restaurant where the soft candles, attractive date, violinist and chocolate cake just seemed perfect? Have you ever been to a sporting event and found yourself yelling at the field along with those around you? These are all examples of experience and immersive design. From the lighting and music at a restaurant to the layout of grocery stores, experience design is a part of nearly aspect of our lives. Experience and immersive design can add magic and whimsy to your life or take you through an emotional journey you never expected. This is a quickly growing movement and industry. In this introductory class, we will delve into this world, from its basics and history to the present, where artists create beautiful pieces of immersive art and theatre, radical artists try to address social change, and businesses find ways to attract and guide customers. Guest speakers who are experts in the field will work with us, and students will create experiences for the class and the public.
***************************Course Description****************************
Every experience tells a story. Thus this course will have a focus on narrative which will act as a guide for story and project creation. We will integrate narrative at every step of experience design. For most weeks, one day will examine an aspect of experience and immersive design, often with guest speakers from the immersive design field. Each topic will be woven into what has come previously, creating a cumulative effect where the focus is on the interaction of every aspect. On the other day of the week we will experience the immersive creations of students in class presentations. Lastly, there will also be two field trips to immersive experiences for students to learn from and be inspired by.
************************Learning Objectives*********************************
Create engaging and moving narratives
Be able to integrate all aspects of experience and immersive design in a project
Create immersive experiences ranging from the intimate to large-scale public events
Understand the history of experience and immersive design
Understand current trends and events in the immersive design movement
Interact with current leaders and experts in the Bay Area
****************************Course Requirements ******************************
To pass, students will be required to create 4 small experiences with other students that will be presented in class. The experiences will be chosen by students via a class sign-up sheet. Students will also evaluate two experiences created by other students. The class will culminate in a final public immersive experience focused on social change and a 6-8 page paper that is separate from the final project. This paper will explore a student's individual design, integrating and showing a mastery of course material.
********************************Evaluation********************************
This course is Pass/No-Pass, however there will be graded assignments throughout the course that must be completed in order to pass.
Graded Assignments:
In-Class Presentations (4) 40%
Experience Evaluations (2) 20%
Final Experience 25%
Final Paper 15%
*******************************Attendance Policy***************************
This course is heavily based on in-person experiences, and missing classes affects not only your experience, but those of others in the class. Therefore, three unexcused absences will result in a No Pass for the course. Excused absences are those with documentation including emergencies and illness.
*******************************Academic Integrity********************************
Students agree to abide by the UC Berkeley Honor Code and submit only their own work.
******************************Accessibility**************************
This class welcomes and is a safe space for all forms of ability, race, ethnicity, sexual orientation, and gender identity.
If you are a DSP student, please see me after class to discuss accommodations.
*******************Class Policies**********************
Be Kind: Treat others as you would wish to be treated - with respect
Be On Time: One way to show respect is to be in class by the scheduled start time
Be Ready To Work: Complete any assigned homework and be prepared to discuss and work with other students
No Electronics: This class focuses on human-to-human interactions, please put away any electronic devices
************************************Required Texts*************************************
Benz, Peter. (2015). Experience Design: Concepts and Case Studies. Bloomsbury, New York, NY. (EDCCS)
Weekly articles will be posted to bCourses
*********************Schedule ***************************
(Subject to change as needed. Additional readings to be added.)
**Week One - 1/15 - 1/21
Tu/Th
Discuss syllabus
Introduction and history of experience and immersive design
*HW:
Introduction EDCCS
Chapter 1 EDCCS
Chapter 14 EDCCS
**Week Two - 1/22 - 1/28
Tu: Narrative - The Backbone
Guest Speaker: Justin Oliphant
Th: Using Other Senses
Guest Speaker: Kat Meler
*HW: Chapter 3 EDCCS
**Week Three - 1/29 - 2/4
Tu: Student Presentations
Th: Visuals: Lighting and Set Dressing
**Week Four - 2/ 5- 2/11
Tu:
Field Trip: The Rathskeller Club
Th:
Field Trip: TBD
*HW: Chapter 4 EDCCS
**Week Five - 2/12 - 2/18
Tu:
Student Presentations
Th: Guest Speaker: Quixote Games
**Week Six - 2/19 - 2/25
Tu:
Student Presentations
Th: Narrative with Games and Puzzles
Guest Speaker: Albert Kong
**Week Seven - 2/26 - 3/ 4
Tu:
Student Presentations
Th: Puzzles and Puzzle Hunts
Guest Speaker: Tyler Hinman
**Week Eight - 3/ 5 - 3/11
Tu:
Student Presentations
Th: Games
Guest Speaker:
*HW: Chapter 10 EDCCS
**Week Nine - 3/12 - 3/18
Tu:
Student Presentations
Th: Using Live Actor
Guest Speaker: Epic Immersive
*HW: “The Latitude Society - A Story” Jessica Lachenal
**Week Ten - 3/19 - 3/25
Tu:
Film: The Institute
Th:
The Latitude Society
*HW: “On Responsibility in Immersive Design” by FOMA
**Week Eleven - 3/26 - 4/1 Spring Break
**Week Twelve - 4/2 - 4/8
Tu: Accessibility, Trust, and Responsibility
Guest Speaker: FOMA Labs
Th:
Accessibility, Trust, and Responsibility Workshop
*HW:
Chapter 8 EDCCS
Chapter 13 EDCCS
**Week Thirteen - 4/9 - 4/15
Tu: Community Building
Guest Speaker: Andrew Lowe
Th: Social Change and Engagement
Guest Speaker:
**Week Fourteen - 4/16 - 4/22
Tu:
Student Presentations
Th:
Final Presentations
**Week Fifteen - 4/23 - 4/29
Final Presentations
**Week Sixteen - 4/30 - 5/6 RRR Week
Finals Week 5/7 - 5/12
Final Papers due 5/12
Section | Facilitator | Size | Location | Time | Starts | Status | CCN(LD) | CCN(UD) |
---|---|---|---|---|---|---|---|---|
2 | Katori Knight | 30 | 179 Dwinelle | [Tu, Th] 6:30PM-8:00PM | 01/17/2017 | Open | -- | -- |
Introduction to Experience and Immersive Design | Katori Knight | 30 | 179 Dwinelle | [Tu, Th] 6:30PM-8:00PM | 1/17/2017 | Open | -- | -- |
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